Aug 08
My neighbor recently commented on my backyard. “How do you get all those plants to grow and flower? Your backyard has so much color and you are already harvesting vegetables and spices. My garden is struggling. How do you it?” “Preparation,” I replied. “Preparation.” So if you want 10% membership growth or 95% membership retention …
Mar 02
I was recently at a meeting of associations executives when the subject of social media came up. “Who does your social media directed toward your members?” was the question. “I have people on staff who do that.” was the reply from many. “Do you ever read what is going on?” I asked. “and do you …
Dec 10
We have all been there. Those long unbearable long lines just standing at the move theatre, to be seated at a restaurant, to ride an amusement ride, go to through airport security. I am not sure exactly which of those I was standing in, but there I was, waiting with several dozens of my “closest” …
